black friday in July with Prime

what is better than Christmas in July? Black Friday in July, but what is better than Black Friday?
Prime Day. And if you don’t have a Prime account with Amazon today is Your Day!!! get the free trial and get the Prime Day specials that start July 11, except like all good Black Fridays they start early,
but you won’t know that unless you sign up for prime now.

and .. your thoughts?